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Place Leaders Asia Pacific in collaboration with academics from Australian universities are working together with industry partners, state and local government to develop the first Place Rating Tool.

This workshop will take a 'black box' approach, which embraces the uncertainty of the process, the expertise of stakeholder and their participation in order to begin developing an innovative tool that measures the outputs, outcomes and long-term legacy of places and the relationships occurring within them.

Within the workshop participants will contribute to evaluating places by identifying and defining common place standards alongside unique place values’

and be immersed in a live case study of evaluating Pivot City Innovation District with the learnings from the workshop.

The Pivot City Innovation District is located on the North Geelong waterfront and is rapidly growing to house 3,500 jobs by 2021. The Pivot City area is 11ha and consists of the adaptive re-use and reactivation of three under-utilised industrial sites: Federal Mills (1915 building, with 2017 Heritage award for its redevelopment), Glass House (1934 Heritage listed facade and former automotive glass factory) and Power Station (1934 iconic brutalist building on 250m of waterfront).

The project, run by the local Hamilton Group, has grown out of the ongoing success of their Federal Mills development, which is now home to local and international innovative companies, incubators, events, restaurants, a gym and other organisations. Key tenants are: LiveTiles (NYC based AI Software company), Tribal (UK Based Education Software), Runway (Regional Victoria’s leading incubator), Pivot Summit (Globally recognised innovation event, 2017 keynote from Steve Wozniak (Co-founder Apple)), G2 Innovation (UK based design thinking consultants). The site also has 1Gb/s internet (Australia’s fastest commercially available internet).

Pivot City is an industry-led innovation district, fuelled by growth and built for Geelong. The goal for the project is to continue to grow into Regional Australia’s most exciting place for growing organisations.

We invite you to be part of the conversation to help support the future of this unique precinct and to contribute to the development of the Place Rating Tool.


LOCATION: Federal Mills, Federal Café, Building W4, 33 Mackey St, North Geelong


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